Latest from our blog
How a couple of Swiss ducks bought an 80% 5-star customer rating
Could you buy your way to 80% of your customers rating you 5/5? Continue Reading →
You don’t really know how to use your computer. Or do you?
Using your computer doesn't have to be hard. Using it to its fullest could also save you a lot of time. Continue Reading →
Journalists bark, bloggers bite
Samsung's PR disaster shows why journalists and bloggers should be treated the same, not why they should be treated differently. Continue Reading →
Aren’t press releases, like, really easy to write?
You can learn how to use the media to raise your profile, but there are some things you'll need to learn. Continue Reading →
How to write a killer blog
My Blogging for Business course no longer runs at the Sydney Writers' Centre. I've reshaped it, renamed it, and brought it in-house. Continue Reading →
If you want to please your blog readers, give up
You're never going to please all your potential readers all the time, so don't bother trying. Continue Reading →
You say you don’t want more email but you do. Really.
Only 6% of online Australians aren't subscribed to email marketing lists. We *want* useful emails, so don't be shy about asking your customers for their ... Continue Reading →
Corporate Self-Publishing: a new way to share your message
The same tools that have allowed individual authors to find readers and success by publishing direct to the shelves of Amazon and Apple are just ... Continue Reading →
How executives can save time by consuming information faster
Steven and I have been working on an external coaching and mentoring service for senior executives who are overwhelmed by the speed and volume of ... Continue Reading →
Pictures: Your extra 1,000 words
A picture tells a thousand words. Not only that but a well-chosen image can intrigue your readers, and give them a clue as to tone ... Continue Reading →
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Journalists bark, bloggers bite
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If you want to please your blog readers, give up
-
Pictures: Your extra 1,000 words
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You say you don’t want more email but you do. Really.
-
You don’t really know how to use your computer. Or do you?
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