All your blogging questions answered
Some of the world’s most successful bloggers are in Australia. They reach both an international and national audience — Australia has one of the highest take-up rates of social media in the world.
Are you thinking of starting a blog for your company or does your role require you to advise others who might do so? Have you thought about blogging personally or using a blog to build your profile?
How to Write a Killer Blog is a one-day course that will give you a thorough grounding in the culture, technology, terminology and tools of blogging. Through the use of case studies you will discover how others have succeeded and learn to avoid costly mistakes.
“Lewis practices what he teaches…”
This is the course mentioned in the Be a Blog Star section of “Life in the Fast Lane” special report that appeared in The Australian Way, Qantas’ inflight magazine in August 2012.
After this seminar you will have confidence in your ability to start and sustain a blog. And you will know how to find and grow blog readership. You do not have to know anything about blogging before coming to the seminar.
How to Write a Killer Blog course outline
The one-day course will cover:
- The critical distinctions between a blog and an ordinary webpage
- The terminology of blogging
- What readers expect from a blog
- How to write a blog that stands out
- Finding and building an audience
- How and what to measure so you know if you’re successful
- Building a clear sense of direction and purpose for your blog
- What software will make blogging easiest for you
This is a day of practical advice and case studies, not just theory. You will leave with a clear understanding of the next steps for you in building your blog or preparing your company for blogging.
Who will benefit from How to Write a Killer Blog?
This seminar is ideal for:
- Anyone who wants to grow their business with a blog
- People who wanting to raise their profile, e.g. authors looking to build an author platform
- Marketing and public relations professionals who want to mentor clients confidently on blogging
- Communications and HR professionals charged with supervising the blogging of employees
- People who want to start a personal blog
Steven Lewis, presenter
How to Write a Killer Blog is written and presented by Steven Lewis, who has consulted on blogging, podcasting and other Web 2.0 tools for companies such as Westpac and IAG. For Tourism Tasmania he created a ground-breaking series of travel podcasts, with similar projects in the works for companies like V Australia and Time Out.
Steven has also promoted blogs, wikis and podcasts as a corporate insider.
Before moving into the world of Web 2.0, Steven had a long history in translating online tools for non-technical audiences writing as a journalist for mainstream publications around the world.
Course dates and detailed course outline
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Feedback from Steven Lewis’s Blogging for Business seminar at the Sydney Writers’ Centre, Australia
“Perfect pace to learn and be stimulated – great presenter and teacher.” - Sally Berry
“Relevant – fun presentation – dynamic – enthusiastic presenter.” - Miranda Corkin
“The presenter, Steven Lewis, is an expert in his field that made the seminar relevant and up to the minute.” - Kandy Russo
“Steven was very knowledgeable. He presented the course well. He has the unique ability to go off topic to answer a question then get back to where he was making everything relevant.” - Simon Barrett
“Fantastic presenter. Great anecdotes and information. Very funny and intelligent.” - Nicole Miller
